What innovox.tech stands for
Operator-level innovation advisory for complex organizations.
Turning strategy into execution across portfolio, culture, and new business. These aren't marketing claims — they are operating principles from field work.
Led by Daniel Medina — advisor across 78+ global corporations, author of 101 Innovation Stories, and Professor in the Executive MBA at IE Business School. Current geographic focus: outside Spain — EU, UK, GCC, and international organizations.
Practical over theoretical
Every resource, framework, and insight on innovox.tech must be applicable. If you can't use it in your organization next week, it doesn't belong here.
The test: "Can a Director of Innovation act on this today?"
"We solve somebody's problems, not my problems and not everyone's problems."
— Daniel Medina
Field-tested, not consulting-packaged
Every framework comes from real work — BBVA, Airbus, Vodafone, Repsol, Heineken, Danone, and 70+ more. Not from whitepapers. Not from keynotes. The source is always a real project, a real result, a real company.
Honest about failure
Between 70–90% of corporate innovation projects fail. innovox.tech doesn't hide that. We talk about pivots, dead ends, and what not to do — because that's what experienced practitioners actually need to hear.
"If you are going to fail, fail fast and fail cheap. And yes, you are probably going to fail at first, second and third."
— Daniel Medina
Real work. Real companies.
Built by Daniel Medina — Professor of the Executive MBA at IE Business School, author of 101 Innovation Stories, and advisor across 78+ global corporations.